I shape creative direction from the first conversation, turning strategy into work that feels sharp, cinematic, and entirely intentional.
I shape creative direction from the first conversation, turning strategy into work that feels sharp, cinematic, and entirely intentional.
I shape creative direction from the first conversation, turning strategy into work that feels sharp, cinematic, and entirely intentional.
about
about
I work at the intersection of strategy, brand and craft, translating ambiguous briefs and complex client needs into a clear creative direction that teams can execute with confidence and clients can believe in.
My approach spans the full creative process. I build the relationships that surface the real brief, shape the vision that aligns stakeholders, and maintain creative integrity from the first conversation to final delivery.
I bring together strategic thinking, conceptual depth and hands-on craft to ensure that every decision serves the same north star.
I work at the intersection of strategy, brand and craft, translating ambiguous briefs and complex client needs into a clear creative direction that teams can execute with confidence and clients can believe in.
My approach spans the full creative process. I build the relationships that surface the real brief, shape the vision that aligns stakeholders, and maintain creative integrity from the first conversation to final delivery.
I bring together strategic thinking, conceptual depth and hands-on craft to ensure that every decision serves the same north star.
Jeroen Leon oude Vrielink
Jeroen Leon oude Vrielink
Creative Director & Digital artist
Creative Director & Digital artist
how i work
how i work
I work as an independent creative director. You work directly with the person doing the thinking, no intermediaries.
For projects that need a broader team, I collaborate with a trusted network of senior creatives across design, motion, development and production.
I work as an independent creative director. You work directly with the person doing the thinking, no intermediaries.
For projects that need a broader team, I collaborate with a trusted network of senior creatives across design, motion, development and production.
services
services
Creative direction
Art direction
Concept development
Digital art & rendering
Digital design
Brand identity
Web production
Creative direction
Art direction
Concept development
Digital art & rendering
Digital design
Brand identity
Web production
Expertise
Expertise
The most valuable creative decisions happen before a single pixel is placed. That is why every project starts with the right question, not the first answer.
The most valuable creative decisions happen before a single pixel is placed. That is why every project starts with the right question, not the first answer.
1
Creativity First
Creativity First
Art Direction
Concept Development
Creative Strategy
Client Discovery
Pitching & Presentation
Art Direction
Concept Development
Creative Strategy
Client Discovery
Pitching & Presentation
2
digital art and design
digital art and design
Digital Art & Rendering
Digital Design
Brand Identity
Visual Storytelling
Web Production
Digital Art & Rendering
Digital Design
Brand Identity
Visual Storytelling
Web Production
3
Strategy & Execution
Strategy & Execution
Creative Direction
Campaign Development
Content Strategy
Digital Campaigns
Systems
Creative Direction
Campaign Development
Content Strategy
Digital Campaigns
Systems
clients
clients
Lotus Cars
Polestar
Ambria
Moco Museum
Under Armour
Heineken
Ikea
Preply
Odido
IMC
ADGM
Nike SB
Hypersolid
Lotus Cars
Polestar
Ambria
Moco Museum
Under Armour
Heineken
Ikea
Preply
Odido
IMC
ADGM
Nike SB
Hypersolid
contact
Contact
Contact
Let's make something real.
location
location
Amsterdam
Based in Amsterdam, Netherlands
Working with clients across Europe and worldwide
Based in Amsterdam, Netherlands
Working with clients across Europe and worldwide
Working with clients across Europe and worldwide