Digital Rebranding
Ambria
introduction
Ambria Homes is a Canadian luxury property developer building bespoke residential communities across Ontario.
Results
They needed a complete rethinking of how they show up digitally. Something more than just a new website. Resulting in a full digital rebranding.
role
I led the art direction of the full digital rebrand from start to finish. I built and managed a cross-disciplinary team, onboarding a freelance 3D designer and a creative coder to handle the experiential web elements, and acted as the primary point of contact with the client throughout. I represented the team's work across UX, UI, and 3D in every client conversation, managing timelines and holding final sign off on all visual output across the six month engagement.
The centrepiece of the experience is an interactive 3D environment that lets prospective buyers explore Ambria's communities spatially, navigating between rooms, discovering hotspots, and watching community films in context. Working with existing 3D assets, we significantly raised the quality bar, integrating them into a bespoke experiential layer built with creative coding.
Underpinning the entire website is a fully documented design system covering typography, colour, spacing, iconography, components, and sections, built to scale across multiple communities, each with its own visual identity within the Ambria brand.
